Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants

Whale shark tourism is an icon industry in Western Australia and a prominent example of successful ecotourism. In 2006, Whale shark tour participants spent $6.0 million in the Ningaloo Coast region of Western Australia and added between $2.4 million and $4.6 million to the regional economy in direct...

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Main Authors: Jones, Tod, Wood, David, Catlin, James, Norman, B.
Format: Journal Article
Published: Channel View Publications 2009
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/15250
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author Jones, Tod
Wood, David
Catlin, James
Norman, B.
author_facet Jones, Tod
Wood, David
Catlin, James
Norman, B.
author_sort Jones, Tod
building Curtin Institutional Repository
collection Online Access
description Whale shark tourism is an icon industry in Western Australia and a prominent example of successful ecotourism. In 2006, Whale shark tour participants spent $6.0 million in the Ningaloo Coast region of Western Australia and added between $2.4 million and $4.6 million to the regional economy in direct expenditure. However, to date no research has been conducted on the predictors of whale shark tour participants expenditure. In this paper, we assess the importance of visitor expenditure for ecotourism, assess the predictors of the expenditure of whale shark tour participants and discuss how this information can contribute towards ecotourism goals. The data analysed here was collected through a survey distributed to participants between April and June, 2006. We assess a range of variables for their relationship to individual expenditure per trip and determine that duration of stay, household income, age, staying in a hotel, trip motivation, and being from North America or Southeast Asia positively correlate with individual expenditure per trip. Group size, and coming from Germany or the UK and Ireland negatively correlate with expenditure. In addition to identifying future steps, we also discuss the relevance of our finding that more motivated participants have a higher expenditure for ecotourism.
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spelling curtin-20.500.11937-152502017-09-13T15:57:25Z Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants Jones, Tod Wood, David Catlin, James Norman, B. regional economies linear regression analysis whale shark tourism ecotourism visitor expenditure Whale shark tourism is an icon industry in Western Australia and a prominent example of successful ecotourism. In 2006, Whale shark tour participants spent $6.0 million in the Ningaloo Coast region of Western Australia and added between $2.4 million and $4.6 million to the regional economy in direct expenditure. However, to date no research has been conducted on the predictors of whale shark tour participants expenditure. In this paper, we assess the importance of visitor expenditure for ecotourism, assess the predictors of the expenditure of whale shark tour participants and discuss how this information can contribute towards ecotourism goals. The data analysed here was collected through a survey distributed to participants between April and June, 2006. We assess a range of variables for their relationship to individual expenditure per trip and determine that duration of stay, household income, age, staying in a hotel, trip motivation, and being from North America or Southeast Asia positively correlate with individual expenditure per trip. Group size, and coming from Germany or the UK and Ireland negatively correlate with expenditure. In addition to identifying future steps, we also discuss the relevance of our finding that more motivated participants have a higher expenditure for ecotourism. 2009 Journal Article http://hdl.handle.net/20.500.11937/15250 10.1080/14724040802517922 Channel View Publications restricted
spellingShingle regional economies
linear regression analysis
whale shark tourism
ecotourism
visitor expenditure
Jones, Tod
Wood, David
Catlin, James
Norman, B.
Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants
title Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants
title_full Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants
title_fullStr Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants
title_full_unstemmed Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants
title_short Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants
title_sort expenditure and ecotourism: predictors of expenditure for whale shark tour participants
topic regional economies
linear regression analysis
whale shark tourism
ecotourism
visitor expenditure
url http://hdl.handle.net/20.500.11937/15250