Varying levels of historical nostalgia's effects on emotions

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Varying levels of historical nostalgia's effects on emotions

This research examines changes in emotions of 292 respondents exposed to advertising and experiencing varying intensities of Historical Nostalgia. Five emotions related to Historical Nostalgia are examined under "low, mid, and high" intensity groups. In four of the emotions an increase in...

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Bibliographic Details
Main Author:	Marchegiani, Chris
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Emotions Intensity Nostalgic appeal Historical nostalgia Advertising
Online Access:	http://hdl.handle.net/20.500.11937/15184

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