Varying levels of historical nostalgia's effects on emotions
This research examines changes in emotions of 292 respondents exposed to advertising and experiencing varying intensities of Historical Nostalgia. Five emotions related to Historical Nostalgia are examined under "low, mid, and high" intensity groups. In four of the emotions an increase in...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/15184 |
| _version_ | 1848748824893325312 |
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| author | Marchegiani, Chris |
| author_facet | Marchegiani, Chris |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research examines changes in emotions of 292 respondents exposed to advertising and experiencing varying intensities of Historical Nostalgia. Five emotions related to Historical Nostalgia are examined under "low, mid, and high" intensity groups. In four of the emotions an increase in Historical Nostalgia significantly altered the level of emotions experienced, with the fifth a borderline result. This indicates the ability of Historical Nostalgia to effect emotions. Previous studies have empirically tested Historical Nostalgia independent from other forms of nostalgic appeal. As such, previous unknown knowledge as to how Historical Nostalgia at varying intensity levels influences respondent?s emotions is revealed. |
| first_indexed | 2025-11-14T07:11:11Z |
| format | Working Paper |
| id | curtin-20.500.11937-15184 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:11:11Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-151842017-01-30T11:48:26Z Varying levels of historical nostalgia's effects on emotions Marchegiani, Chris Emotions Intensity Nostalgic appeal Historical nostalgia Advertising This research examines changes in emotions of 292 respondents exposed to advertising and experiencing varying intensities of Historical Nostalgia. Five emotions related to Historical Nostalgia are examined under "low, mid, and high" intensity groups. In four of the emotions an increase in Historical Nostalgia significantly altered the level of emotions experienced, with the fifth a borderline result. This indicates the ability of Historical Nostalgia to effect emotions. Previous studies have empirically tested Historical Nostalgia independent from other forms of nostalgic appeal. As such, previous unknown knowledge as to how Historical Nostalgia at varying intensity levels influences respondent?s emotions is revealed. 2009 Working Paper http://hdl.handle.net/20.500.11937/15184 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Emotions Intensity Nostalgic appeal Historical nostalgia Advertising Marchegiani, Chris Varying levels of historical nostalgia's effects on emotions |
| title | Varying levels of historical nostalgia's effects on emotions |
| title_full | Varying levels of historical nostalgia's effects on emotions |
| title_fullStr | Varying levels of historical nostalgia's effects on emotions |
| title_full_unstemmed | Varying levels of historical nostalgia's effects on emotions |
| title_short | Varying levels of historical nostalgia's effects on emotions |
| title_sort | varying levels of historical nostalgia's effects on emotions |
| topic | Emotions Intensity Nostalgic appeal Historical nostalgia Advertising |
| url | http://hdl.handle.net/20.500.11937/15184 |