Exploratory study on the characteristics of charitable donors in Australia
Decline in government funding for charities led to a new era of marketing for charities in Australia. Operating like businesses, charities contest for a share of the $5.7 billion of household donations. The research investigates the characteristics of Australian charitable donors. Limited empirical...
| Main Author: | Lwin, Michael |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/15026 |
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