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Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue

This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles t...

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Bibliographic Details
Main Authors:	Woodside, Arch, Brasel, S.
Format:	Journal Article
Published:	Palgrave Macmillan 2011
Subjects:	interpretive behavior experiment automatic brand consumer
Online Access:	http://hdl.handle.net/20.500.11937/15007

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