Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue
This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles t...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Palgrave Macmillan
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/15007 |
| _version_ | 1848748777249177600 |
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| author | Woodside, Arch Brasel, S. |
| author_facet | Woodside, Arch Brasel, S. |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles that follow. The article concludes with a call to adopt an inclusive interpretive-positivistic stance to the study of unconscious consumer-brand behavior, attitudes and beliefs. |
| first_indexed | 2025-11-14T07:10:26Z |
| format | Journal Article |
| id | curtin-20.500.11937-15007 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:10:26Z |
| publishDate | 2011 |
| publisher | Palgrave Macmillan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-150072019-02-19T05:34:47Z Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue Woodside, Arch Brasel, S. interpretive behavior experiment automatic brand consumer This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles that follow. The article concludes with a call to adopt an inclusive interpretive-positivistic stance to the study of unconscious consumer-brand behavior, attitudes and beliefs. 2011 Journal Article http://hdl.handle.net/20.500.11937/15007 10.1057/bm.2011.8 Palgrave Macmillan fulltext |
| spellingShingle | interpretive behavior experiment automatic brand consumer Woodside, Arch Brasel, S. Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue |
| title | Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue |
| title_full | Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue |
| title_fullStr | Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue |
| title_full_unstemmed | Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue |
| title_short | Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue |
| title_sort | unconscious thinking, feeling and behavior towards products and brands: introduction to a journal of brand management special issue |
| topic | interpretive behavior experiment automatic brand consumer |
| url | http://hdl.handle.net/20.500.11937/15007 |