The Emotion of Interest and its Relevance to Consumer Psychology and Behaviour

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The Emotion of Interest and its Relevance to Consumer Psychology and Behaviour

Consumers are known to show a paradoxical tendency to favour both familiar and novel marketing stimuli such as products and advertisements. However, an explanation for this paradox has yet to be proposed. This provides immense challenges for marketing practices that conventionally strive to build fa...

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Bibliographic Details
Main Authors:	Sung, Billy, Phau, Ian, Vanman, E., Hartley, N.
Format:	Journal Article
Published:	Elsevier 2016
Online Access:	http://hdl.handle.net/20.500.11937/14878

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