Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines
Numerous smallholder vegetable farmers in the Southern Philippines have been organized into clusters or collaborative marketing groups. The purpose of these clusters is to gain production, marketing and capacity building support, consolidate produce for higher value markets, deliver in bulk to save...
| Main Authors: | , , , , , , , |
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| Format: | Journal Article |
| Published: |
International Society of Horticultural Science
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/14709 |
| _version_ | 1848748695845076992 |
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| author | Montiflor, M. Axalan, J. Lamban, R. Real, R. Concepcion, S. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay |
| author_facet | Montiflor, M. Axalan, J. Lamban, R. Real, R. Concepcion, S. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay |
| author_sort | Montiflor, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Numerous smallholder vegetable farmers in the Southern Philippines have been organized into clusters or collaborative marketing groups. The purpose of these clusters is to gain production, marketing and capacity building support, consolidate produce for higher value markets, deliver in bulk to save on transport and transaction costs, and to increase household income. One of the factors influencing the ability of the clusters to achieve these goals is leadership. Using the case study method, this study looks at the leadership traits of cluster leaders in Bukidnon, South Cotabato and Davao City. A total of 35 smallholder farmers from the three areas were interviewed using a structured questionnaire. The research showed that the clusters have trusted leaders. The members have high regard towards their leaders. Their definition of an ideal leader fits the description of their current leaders. The members also trust their leaders to represent them in transactions and meetings. |
| first_indexed | 2025-11-14T07:09:08Z |
| format | Journal Article |
| id | curtin-20.500.11937-14709 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:09:08Z |
| publishDate | 2013 |
| publisher | International Society of Horticultural Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-147092017-09-13T14:07:13Z Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines Montiflor, M. Axalan, J. Lamban, R. Real, R. Concepcion, S. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay Numerous smallholder vegetable farmers in the Southern Philippines have been organized into clusters or collaborative marketing groups. The purpose of these clusters is to gain production, marketing and capacity building support, consolidate produce for higher value markets, deliver in bulk to save on transport and transaction costs, and to increase household income. One of the factors influencing the ability of the clusters to achieve these goals is leadership. Using the case study method, this study looks at the leadership traits of cluster leaders in Bukidnon, South Cotabato and Davao City. A total of 35 smallholder farmers from the three areas were interviewed using a structured questionnaire. The research showed that the clusters have trusted leaders. The members have high regard towards their leaders. Their definition of an ideal leader fits the description of their current leaders. The members also trust their leaders to represent them in transactions and meetings. 2013 Journal Article http://hdl.handle.net/20.500.11937/14709 10.17660/ActaHortic.2013.1006.30 International Society of Horticultural Science fulltext |
| spellingShingle | Montiflor, M. Axalan, J. Lamban, R. Real, R. Concepcion, S. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines |
| title | Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines |
| title_full | Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines |
| title_fullStr | Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines |
| title_full_unstemmed | Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines |
| title_short | Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines |
| title_sort | leadership perceptions in collaborative marketing groups: cases from the southern philippines |
| url | http://hdl.handle.net/20.500.11937/14709 |