Determining factors of attitudes and intentions towards downloading: an australian perspective
Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing "illegal" downloading of movies and TV series through P2P networks to gain a better understanding of downloa...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/14666 |
| _version_ | 1848748684182814720 |
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| author | Teah, Min |
| author_facet | Teah, Min |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing "illegal" downloading of movies and TV series through P2P networks to gain a better understanding of downloaders. Specifically, it examines how social and ethical orientations of university students and their attitudes towards downloading impact on downloading intentions. The data analysis of 284 useable responses produced several significant relationships. Neutralisation theory and the theory of planned behavior are used to explain some of the results. Facilitating conditions and personal moral obligation were found to predict attitudes towards downloading. Personal moral obligation and attitudes towards downloading are also found to influence intentions to download. Findings derived from this study can provide useful managerial implications for marketers and policy makers to have a better understanding of down-loaders and help developed better measures to a problem which is likely to persist. |
| first_indexed | 2025-11-14T07:08:57Z |
| format | Working Paper |
| id | curtin-20.500.11937-14666 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:08:57Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-146662017-01-30T11:45:17Z Determining factors of attitudes and intentions towards downloading: an australian perspective Teah, Min Theory of Planned Behavior social and ethical factors in downloading Neutralisation Theory Attitudes towards downloading downloading intentions Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing "illegal" downloading of movies and TV series through P2P networks to gain a better understanding of downloaders. Specifically, it examines how social and ethical orientations of university students and their attitudes towards downloading impact on downloading intentions. The data analysis of 284 useable responses produced several significant relationships. Neutralisation theory and the theory of planned behavior are used to explain some of the results. Facilitating conditions and personal moral obligation were found to predict attitudes towards downloading. Personal moral obligation and attitudes towards downloading are also found to influence intentions to download. Findings derived from this study can provide useful managerial implications for marketers and policy makers to have a better understanding of down-loaders and help developed better measures to a problem which is likely to persist. 2010 Working Paper http://hdl.handle.net/20.500.11937/14666 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Theory of Planned Behavior social and ethical factors in downloading Neutralisation Theory Attitudes towards downloading downloading intentions Teah, Min Determining factors of attitudes and intentions towards downloading: an australian perspective |
| title | Determining factors of attitudes and intentions towards downloading: an australian perspective |
| title_full | Determining factors of attitudes and intentions towards downloading: an australian perspective |
| title_fullStr | Determining factors of attitudes and intentions towards downloading: an australian perspective |
| title_full_unstemmed | Determining factors of attitudes and intentions towards downloading: an australian perspective |
| title_short | Determining factors of attitudes and intentions towards downloading: an australian perspective |
| title_sort | determining factors of attitudes and intentions towards downloading: an australian perspective |
| topic | Theory of Planned Behavior social and ethical factors in downloading Neutralisation Theory Attitudes towards downloading downloading intentions |
| url | http://hdl.handle.net/20.500.11937/14666 |