Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands

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Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands

This paper examines the influence of consumers’ need for uniqueness on attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. An exploratory factor analysis of the scale “consumers’ need fo...

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Bibliographic Details
Main Authors:	Teah, Min, Phau, Ian
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/349ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/14654

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