Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands
This paper examines the influence of consumers’ need for uniqueness on attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. An exploratory factor analysis of the scale “consumers’ need fo...
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| Other Authors: | |
| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/349ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/14654 |
| _version_ | 1848748681001435136 |
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| author | Teah, Min Phau, Ian |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Teah, Min Phau, Ian |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper examines the influence of consumers’ need for uniqueness on attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. An exploratory factor analysis of the scale “consumers’ need for uniqueness” scale revealed two factors which are counter choice conformity and avoidance of similarity. The research findings can be used to formulate strategies for academia, practitioners and more importantly policy makers. |
| first_indexed | 2025-11-14T07:08:54Z |
| format | Conference Paper |
| id | curtin-20.500.11937-14654 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:08:54Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-146542023-02-02T07:57:38Z Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands Teah, Min Phau, Ian Svetlana Bogomolova Richard Lee Jenni Romaniuk This paper examines the influence of consumers’ need for uniqueness on attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. An exploratory factor analysis of the scale “consumers’ need for uniqueness” scale revealed two factors which are counter choice conformity and avoidance of similarity. The research findings can be used to formulate strategies for academia, practitioners and more importantly policy makers. 2012 Conference Paper http://hdl.handle.net/20.500.11937/14654 http://www.anzmac.org/conference_archive/2012/papers/349ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Teah, Min Phau, Ian Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands |
| title | Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands |
| title_full | Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands |
| title_fullStr | Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands |
| title_full_unstemmed | Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands |
| title_short | Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands |
| title_sort | influence of consumers' need for uniqueness on attitudes towards counterfeiting of luxury brands |
| url | http://www.anzmac.org/conference_archive/2012/papers/349ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/14654 |