The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention

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The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention

This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale "attitudes towards counterfeiting of luxury...

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Bibliographic Details
Main Authors:	Teah, Min, Phau, Ian
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Status consumption Integrity Counterfeit Social consequences Personality factors Purchase intention Luxury brands Perceptions of counterfeits
Online Access:	http://hdl.handle.net/20.500.11937/14628

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