The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention
This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale "attitudes towards counterfeiting of luxury...
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| Other Authors: | |
| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/14628 |
| _version_ | 1848748673808203776 |
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| author | Teah, Min Phau, Ian |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Teah, Min Phau, Ian |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale "attitudes towards counterfeiting of luxury brands" revealed two factors, which are "perceptions of counterfeits" and "social consequences". Status consumption and integrity are strong influencers of purchase intention, whereas personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The research findings can be used to formulate strategies to better counter counterfeiting. |
| first_indexed | 2025-11-14T07:08:47Z |
| format | Conference Paper |
| id | curtin-20.500.11937-14628 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:08:47Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-146282022-11-21T06:47:04Z The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention Teah, Min Phau, Ian Daniela Spanjaard Sara Denize Neeru Sharma Status consumption Integrity Counterfeit Social consequences Personality factors Purchase intention Luxury brands Perceptions of counterfeits This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale "attitudes towards counterfeiting of luxury brands" revealed two factors, which are "perceptions of counterfeits" and "social consequences". Status consumption and integrity are strong influencers of purchase intention, whereas personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The research findings can be used to formulate strategies to better counter counterfeiting. 2008 Conference Paper http://hdl.handle.net/20.500.11937/14628 University of Western Sydney fulltext |
| spellingShingle | Status consumption Integrity Counterfeit Social consequences Personality factors Purchase intention Luxury brands Perceptions of counterfeits Teah, Min Phau, Ian The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention |
| title | The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention |
| title_full | The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention |
| title_fullStr | The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention |
| title_full_unstemmed | The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention |
| title_short | The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention |
| title_sort | influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention |
| topic | Status consumption Integrity Counterfeit Social consequences Personality factors Purchase intention Luxury brands Perceptions of counterfeits |
| url | http://hdl.handle.net/20.500.11937/14628 |