Study on digital piracy of movies in Western Australia
This study investigates the personal and social factors influencing "illegal" downloading of movies from the Internet. The data analysis of 203 usable responses indicated three antecedents ("habits", "affect" and "facilitating conditions") have significant rel...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/14530 |
| _version_ | 1848748647595900928 |
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| author | Liang, Johan |
| author_facet | Liang, Johan |
| author_sort | Liang, Johan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigates the personal and social factors influencing "illegal" downloading of movies from the Internet. The data analysis of 203 usable responses indicated three antecedents ("habits", "affect" and "facilitating conditions") have significant relationships with "attitude towards illegally downloading movies". Conversely, "moral judgement", "self efficacy" and "social factors" do not have significant influence towards "attitude towards illegally downloading movies". Additionally, internet usage, internet time spent and internet speed do not have significant influence to respondents' attitude towards illegally downloading movies to change the respondents' intention to download movie illegally in the future. Self-control theory, neutralization theory and theory of planned behaviour are used to explain some of the results. Findings derived from this study can provide useful practical implications for marketers, policy makers and internet gatekeeper to have a better understanding of down-loaders' behaviour and developed better anti-piracy measurements to reduce piracy rate in Australia. The major limitation in this study is the use of a convenience sample from a large university. Further research is needed with a random sample of down-loaders. |
| first_indexed | 2025-11-14T07:08:22Z |
| format | Working Paper |
| id | curtin-20.500.11937-14530 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:08:22Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-145302017-01-30T11:44:19Z Study on digital piracy of movies in Western Australia Liang, Johan social factor Digital piracy intention to download personal factor movie downloading This study investigates the personal and social factors influencing "illegal" downloading of movies from the Internet. The data analysis of 203 usable responses indicated three antecedents ("habits", "affect" and "facilitating conditions") have significant relationships with "attitude towards illegally downloading movies". Conversely, "moral judgement", "self efficacy" and "social factors" do not have significant influence towards "attitude towards illegally downloading movies". Additionally, internet usage, internet time spent and internet speed do not have significant influence to respondents' attitude towards illegally downloading movies to change the respondents' intention to download movie illegally in the future. Self-control theory, neutralization theory and theory of planned behaviour are used to explain some of the results. Findings derived from this study can provide useful practical implications for marketers, policy makers and internet gatekeeper to have a better understanding of down-loaders' behaviour and developed better anti-piracy measurements to reduce piracy rate in Australia. The major limitation in this study is the use of a convenience sample from a large university. Further research is needed with a random sample of down-loaders. 2010 Working Paper http://hdl.handle.net/20.500.11937/14530 School of Marketing, Curtin Business School fulltext |
| spellingShingle | social factor Digital piracy intention to download personal factor movie downloading Liang, Johan Study on digital piracy of movies in Western Australia |
| title | Study on digital piracy of movies in Western Australia |
| title_full | Study on digital piracy of movies in Western Australia |
| title_fullStr | Study on digital piracy of movies in Western Australia |
| title_full_unstemmed | Study on digital piracy of movies in Western Australia |
| title_short | Study on digital piracy of movies in Western Australia |
| title_sort | study on digital piracy of movies in western australia |
| topic | social factor Digital piracy intention to download personal factor movie downloading |
| url | http://hdl.handle.net/20.500.11937/14530 |