The business idea: problems of readiness and abandonment as a prerequisite to scenario thinking and planning.

The business idea: problems of readiness and abandonment as a prerequisite to scenario thinking and planning.

Documenting organisational history and heritage, it is argued, is an increasingly critical precursor to effective corporate and scenario planning. This study proposes that organisational history and heritage can be encapsulated in any local setting through the application of van der Heijden's (...

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Bibliographic Details
Main Author: Anderson, Paul
Format: Thesis
Language:English
Published: Curtin University 1999
Subjects:
business idea
scenario planning
corporate planning
Online Access:http://hdl.handle.net/20.500.11937/1442

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