APA (7th ed.) Citation

Roy, R., & Sharma, P. (2015). Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing. Routledge.

Chicago Style (17th ed.) Citation

Roy, Rajat, and Piyush Sharma. Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing. Routledge, 2015.

MLA (9th ed.) Citation

Roy, Rajat, and Piyush Sharma. Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing. Routledge, 2015.

Warning: These citations may not always be 100% accurate.