Detecting frauds in online advertising systems

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Detecting frauds in online advertising systems

Online advertising is aimed to promote and sell products and services of various companies in the global market through internet. In 2005, it was estimated that companies spent $10B in web advertisements, and it is expected to grow by 25-30% in the next few years. The advertisements can be displayed...

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Bibliographic Details
Main Authors:	Mittal, S., Gupta, R., Mohania, M., Gupta, S., Iwaihara, M., Dillon, Tharam S.
Other Authors:	Kurt Bauknecht
Format:	Conference Paper
Published:	Springer-Verlag 2006
Online Access:	http://hdl.handle.net/20.500.11937/14078

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