Will Australians pay for health care advice from a community pharmacist? A video vignette study

Background: Large proportion of Australians have access to pharmacists' health advice at no cost. The impact of a proposed co-payment levy for general practitioner (GP) consultation by Australian government is unclear. This raises an interesting question about consumers' perceived value of...

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Main Authors: Sriram, Deepa, McManus, Alexandra, Emmerton, Lynne, Jiwa, Moyez
Format: Journal Article
Published: Elsevier 2015
Online Access:http://hdl.handle.net/20.500.11937/13744
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author Sriram, Deepa
McManus, Alexandra
Emmerton, Lynne
Jiwa, Moyez
author_facet Sriram, Deepa
McManus, Alexandra
Emmerton, Lynne
Jiwa, Moyez
author_sort Sriram, Deepa
building Curtin Institutional Repository
collection Online Access
description Background: Large proportion of Australians have access to pharmacists' health advice at no cost. The impact of a proposed co-payment levy for general practitioner (GP) consultation by Australian government is unclear. This raises an interesting question about consumers' perceived value of health-related consultations. Objective: This survey of representative sample of Western Australians explores the hypothesis that Australians are willing to pay for advanced model of pharmacy consultation. Methods: Two videos illustrating current-services and quality-enhanced-service (QES) incorporating systematic assessment of symptoms and referral to GP if necessary, were used. Participants viewed videos online and completed a willingness-to-pay (WTP) questionnaire about their perception and WTP for each service. Logistic regression and McNemar tests were used to identify WTP groups. Results: Of the 175 respondents, one in nine (19/175, 11%) were willing to pay and (35/175) 20% might consider paying for advice at pharmacies as per current-practice. Almost one in four (49/175, 28%) were willing to pay and (47/175) 27% would consider paying for QES (McNemar Test P < 0.001). Conclusions: The majority of West Australians may be willing to pay for consultation at pharmacies that offers more private, time-intensive experience with documented GP referral where required. Further research is warranted to test WTP with actual customers to confirm these results.
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spelling curtin-20.500.11937-137442017-09-13T15:01:41Z Will Australians pay for health care advice from a community pharmacist? A video vignette study Sriram, Deepa McManus, Alexandra Emmerton, Lynne Jiwa, Moyez Background: Large proportion of Australians have access to pharmacists' health advice at no cost. The impact of a proposed co-payment levy for general practitioner (GP) consultation by Australian government is unclear. This raises an interesting question about consumers' perceived value of health-related consultations. Objective: This survey of representative sample of Western Australians explores the hypothesis that Australians are willing to pay for advanced model of pharmacy consultation. Methods: Two videos illustrating current-services and quality-enhanced-service (QES) incorporating systematic assessment of symptoms and referral to GP if necessary, were used. Participants viewed videos online and completed a willingness-to-pay (WTP) questionnaire about their perception and WTP for each service. Logistic regression and McNemar tests were used to identify WTP groups. Results: Of the 175 respondents, one in nine (19/175, 11%) were willing to pay and (35/175) 20% might consider paying for advice at pharmacies as per current-practice. Almost one in four (49/175, 28%) were willing to pay and (47/175) 27% would consider paying for QES (McNemar Test P < 0.001). Conclusions: The majority of West Australians may be willing to pay for consultation at pharmacies that offers more private, time-intensive experience with documented GP referral where required. Further research is warranted to test WTP with actual customers to confirm these results. 2015 Journal Article http://hdl.handle.net/20.500.11937/13744 10.1016/j.sapharm.2014.10.010 Elsevier fulltext
spellingShingle Sriram, Deepa
McManus, Alexandra
Emmerton, Lynne
Jiwa, Moyez
Will Australians pay for health care advice from a community pharmacist? A video vignette study
title Will Australians pay for health care advice from a community pharmacist? A video vignette study
title_full Will Australians pay for health care advice from a community pharmacist? A video vignette study
title_fullStr Will Australians pay for health care advice from a community pharmacist? A video vignette study
title_full_unstemmed Will Australians pay for health care advice from a community pharmacist? A video vignette study
title_short Will Australians pay for health care advice from a community pharmacist? A video vignette study
title_sort will australians pay for health care advice from a community pharmacist? a video vignette study
url http://hdl.handle.net/20.500.11937/13744