Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin

Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin

This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers' animosity towards the Japanese, the stud...

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Bibliographic Details
Main Authors: Kea, Garick, Phau, Ian
Other Authors: Daniela Spanjaard
Format: Conference Paper
Published: University of Western Sydney 2008
Subjects:
Chinese consumer
Hybrid products
Country of Origin
Japanese product
Animosity
Online Access:http://hdl.handle.net/20.500.11937/13716

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