Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin
This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers' animosity towards the Japanese, the stud...
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| Other Authors: | |
| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/13716 |
| _version_ | 1848748420340121600 |
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| author | Kea, Garick Phau, Ian |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Kea, Garick Phau, Ian |
| author_sort | Kea, Garick |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers' animosity towards the Japanese, the study's findings revealed a high level of animosity present that resulted in the Chinese consumers' unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. |
| first_indexed | 2025-11-14T07:04:45Z |
| format | Conference Paper |
| id | curtin-20.500.11937-13716 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:04:45Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-137162022-11-21T06:47:04Z Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin Kea, Garick Phau, Ian Daniela Spanjaard Sara Denize Neeru Sharma Chinese consumer Hybrid products Country of Origin Japanese product Animosity This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers' animosity towards the Japanese, the study's findings revealed a high level of animosity present that resulted in the Chinese consumers' unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. 2008 Conference Paper http://hdl.handle.net/20.500.11937/13716 University of Western Sydney fulltext |
| spellingShingle | Chinese consumer Hybrid products Country of Origin Japanese product Animosity Kea, Garick Phau, Ian Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin |
| title | Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin |
| title_full | Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin |
| title_fullStr | Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin |
| title_full_unstemmed | Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin |
| title_short | Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin |
| title_sort | revisiting consumer animosity of chinese consumers: evaluating the role of hybrid country origin |
| topic | Chinese consumer Hybrid products Country of Origin Japanese product Animosity |
| url | http://hdl.handle.net/20.500.11937/13716 |