An Integrated Framework for Managing eCRM Evaluation Process

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An Integrated Framework for Managing eCRM Evaluation Process

Electronic Customer Relationship Management (eCRM) has received a lot of attention from researchers and practitioners over the last decade. The main objectives of this paper are to determine the key eCRM evaluation issues and factors as well as to present an evaluation framework for eCRM from th...

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Bibliographic Details
Main Authors:	Lin, Chad, Huang, Y.
Format:	Journal Article
Published:	Inderscience Enterprises Ltd 2007
Subjects:	electronic customer relationship management critical - success factors eCRM CSFs IT evaluation
Online Access:	http://www.inderscience.com/ijeb/ http://hdl.handle.net/20.500.11937/13619

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