Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Wiley InterScience
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/13541 |
| _version_ | 1848748373643886592 |
|---|---|
| author | Lau, Kong Phau, Ian |
| author_facet | Lau, Kong Phau, Ian |
| author_sort | Lau, Kong |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T07:04:01Z |
| format | Journal Article |
| id | curtin-20.500.11937-13541 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:04:01Z |
| publishDate | 2007 |
| publisher | Wiley InterScience |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-135412017-09-13T16:06:42Z Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution Lau, Kong Phau, Ian 2007 Journal Article http://hdl.handle.net/20.500.11937/13541 10.1002/mar.20167 Wiley InterScience restricted |
| spellingShingle | Lau, Kong Phau, Ian Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution |
| title | Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution |
| title_full | Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution |
| title_fullStr | Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution |
| title_full_unstemmed | Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution |
| title_short | Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution |
| title_sort | extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution |
| url | http://hdl.handle.net/20.500.11937/13541 |