Lau, K., & Phau, I. (2007). Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution. Wiley InterScience.
Chicago Style (17th ed.) CitationLau, Kong, and Ian Phau. Extending Symbolic Brands Using Their Personality: Examining Antecedents and Implications Towards Brand Image Fit and Brand Dilution. Wiley InterScience, 2007.
MLA (9th ed.) CitationLau, Kong, and Ian Phau. Extending Symbolic Brands Using Their Personality: Examining Antecedents and Implications Towards Brand Image Fit and Brand Dilution. Wiley InterScience, 2007.
Warning: These citations may not always be 100% accurate.