Going global or going nowhere? Chinese media in a time of flux
This article focuses on how Chinese media industries have sought to expand into new territories, identifying several mechanisms by which Chinese cultural and media products are traded and consumed: namely finished content, co-productions, formats and online platforms. The article also considers the...
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| Format: | Journal Article |
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University of Queensland, School of English, Media Studies & Art History
2016
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| Online Access: | http://purl.org/au-research/grants/arc/DP140101643 http://hdl.handle.net/20.500.11937/13485 |
| _version_ | 1848748360128790528 |
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| author | Keane, Michael |
| author_facet | Keane, Michael |
| author_sort | Keane, Michael |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article focuses on how Chinese media industries have sought to expand into new territories, identifying several mechanisms by which Chinese cultural and media products are traded and consumed: namely finished content, co-productions, formats and online platforms. The article also considers the value of overseas location shooting for domestic programmes and acquisition of international media assets. The key idea that is discussed in regards to China's outward-bound trade mission is know-how. In respect to media production, producers tend to opt for risk avoidance rather than creative exploration. Consequently, Chinese producers, investors and practitioners are deficient in knowledge of international markets and audience perceptions because the government has chosen to intervene, select and guide Chinese products. The article suggests this is gradually changing. |
| first_indexed | 2025-11-14T07:03:48Z |
| format | Journal Article |
| id | curtin-20.500.11937-13485 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:03:48Z |
| publishDate | 2016 |
| publisher | University of Queensland, School of English, Media Studies & Art History |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-134852022-10-12T02:54:59Z Going global or going nowhere? Chinese media in a time of flux Keane, Michael This article focuses on how Chinese media industries have sought to expand into new territories, identifying several mechanisms by which Chinese cultural and media products are traded and consumed: namely finished content, co-productions, formats and online platforms. The article also considers the value of overseas location shooting for domestic programmes and acquisition of international media assets. The key idea that is discussed in regards to China's outward-bound trade mission is know-how. In respect to media production, producers tend to opt for risk avoidance rather than creative exploration. Consequently, Chinese producers, investors and practitioners are deficient in knowledge of international markets and audience perceptions because the government has chosen to intervene, select and guide Chinese products. The article suggests this is gradually changing. 2016 Journal Article http://hdl.handle.net/20.500.11937/13485 10.1177/1329878X16638937 http://purl.org/au-research/grants/arc/DP140101643 University of Queensland, School of English, Media Studies & Art History fulltext |
| spellingShingle | Keane, Michael Going global or going nowhere? Chinese media in a time of flux |
| title | Going global or going nowhere? Chinese media in a time of flux |
| title_full | Going global or going nowhere? Chinese media in a time of flux |
| title_fullStr | Going global or going nowhere? Chinese media in a time of flux |
| title_full_unstemmed | Going global or going nowhere? Chinese media in a time of flux |
| title_short | Going global or going nowhere? Chinese media in a time of flux |
| title_sort | going global or going nowhere? chinese media in a time of flux |
| url | http://purl.org/au-research/grants/arc/DP140101643 http://hdl.handle.net/20.500.11937/13485 |