Promoting mental health and wellbeing in individuals and communities: the ‘Act-Belong-Commit’ campaign

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Promoting mental health and wellbeing in individuals and communities: the ‘Act-Belong-Commit’ campaign

The Act-Belong-Commit campaign is an evidence-based social marketing program making extensive use of social franchising to promote the mental health and wellbeing of individuals and communities. The campaign targets individuals with respect to engaging in activities that strengthen and maintain good...

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Bibliographic Details
Main Authors:	Donovan, R., Anwar-McHenry, Julia
Format:	Book Chapter
Published:	Springer 2015
Online Access:	http://hdl.handle.net/20.500.11937/13441

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