An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations

QR Code

An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations

The claim that editorial is superior to advertising, although commonly made by academics and practitioners alike, has received limited empirical support. The belief that editorial is more effective is strongly held, amongst others, by destination promoters, who frequently allocate considerable budge...

Full description

Bibliographic Details
Main Authors:	Holben, Sharna, De Bussy, Nigel, Dickinson, Sonia, Allert, John
Format:	Conference Paper
Published:	Middlesex University 2006
Subjects:	Elaboration Likelihood Model editorial brand attitude behavioural intention destination marketing Advertising source credibility
Online Access:	http://hdl.handle.net/20.500.11937/13235

Similar Items

Impact of animation and language on banner click-through rates
by: Zorn, Steffen, et al.
Published: (2012)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Examining a Consumption Values Theory Approach of Young Tourists Toward Destination Choice Intentions
by: Phau, Ian, et al.
Published: (2014)

Patterns of rhetorical moves and use of hedges and boosters in editorials of two newspapers
by: Zarza, Sahar
Published: (2016)

A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL
by: Nguyen, Tuyen
Published: (2016)

Stories Visitors Tell about Italian Cities as Destination Icons
by: Woodside, Arch, et al.
Published: (2007)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Analyzing key influences of tourists’ acceptance of online reviews in travel decisions
by: Chong, Alain Yee Loong, et al.
Published: (2018)

Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability
by: Li, Boying, et al.
Published: (2017)

An investigation of the influence of nostalgia on tourist destination
by: Asenjo, Carolina, et al.
Published: (2009)

Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists
by: Quintal, Vanessa, et al.
Published: (2014)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Branding Syria As A Spiritual Destination
by: Akkad, Dima
Published: (2008)

The Challenges of Managing Destinations: Understanding Sustainability and Change through Destination Modelling
by: Jones, Tod, et al.
Published: (2009)

Selection and roles of scientific editors and editorial boards - the Malaysian experience.
by: Chin, H. F., et al.
Published: (1988)

The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study
by: Tien, Cheryl
Published: (2010)

“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”
by: Jin, Ming
Published: (2023)

Destination Image- Ecotourism in Colombia
by: Rodriguez, Jhonnathan
Published: (2015)

What moderates attitudes and purchase intentions in a luxury brand counterfeits context?
by: Teah, Min
Published: (2009)

Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites
by: Quintal, Vanessa, et al.
Published: (2012)

The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry
by: Wu, Zhennan
Published: (2020)

Claim dependence in hierarchical credibility models and estimation of structural parameters
by: Ebrahimzadeh, Mahdi
Published: (2012)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

Destination Image of Goa
by: Jaisinghani, Deepika
Published: (2008)

The Image of Destination Austria as perceived by British Tourists
by: Buschhaus, Hilke Laurin
Published: (2016)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Counterfeits of luxury branded products: what are the predictors and purchase intentions
by: Phau, Ian
Published: (2010)

Kimberley Whale Coast Tourism: Review of Opportunities and Threats
by: Hughes, Michael, et al.
Published: (2010)

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
by: Yazid, Yazariah
Published: (2001)

ASSESSING THE EFFECTIVENESS OF THE IMAGE: MALDIVES AS A DESTINATION FOR CHINESE MARKET
by: Zahir, Zeeniya
Published: (2006)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

Source credibility: A study of eWOM on social media and Chinese students’ travel choices
by: Chen, Lan
Published: (2013)

Tourism destination modelling: building a sustainable planning tool for Australian tourism destinations
by: Jones, Tod, et al.
Published: (2010)

Attitudes of Indonesian Mothers towards Children’s Advertising for Food”, Journal of Food Product Marketing
by: Lanasier, Evi
Published: (2014)

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George
by: Hashim, Nor Hazlina, et al.
Published: (2017)

Effects of personal nostalgia intensity on consumer behaviour
by: Marchegiani, Christopher, et al.
Published: (2008)

Effects of historical nostalgia intensity on consumer behaviour
by: Marchegiani, Christopher, et al.
Published: (2008)

Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh
by: Hossain, Md, et al.
Published: (2012)

Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination?
by: Quintal, Vanessa, et al.
Published: (2014)