Determinants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province

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Determinants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province

This study was undertaken to understand consumers’ cross-shopping behaviour among modern and traditional food retailers. Mixed-method approach was applied to explore consumers’ purchasing behaviour for food, cooking oil, chicken meat and kangkong. Findings showed that consumers exhibit cross-shoppin...

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Bibliographic Details
Main Author:	Kusumawaty, Yeni
Format:	Thesis
Language:	English
Published:	Curtin University 2016
Online Access:	http://hdl.handle.net/20.500.11937/1308

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