Determinants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province
This study was undertaken to understand consumers’ cross-shopping behaviour among modern and traditional food retailers. Mixed-method approach was applied to explore consumers’ purchasing behaviour for food, cooking oil, chicken meat and kangkong. Findings showed that consumers exhibit cross-shoppin...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/1308 |
| Summary: | This study was undertaken to understand consumers’ cross-shopping behaviour among modern and traditional food retailers. Mixed-method approach was applied to explore consumers’ purchasing behaviour for food, cooking oil, chicken meat and kangkong. Findings showed that consumers exhibit cross-shopping behaviour in terms of selective adoption. Moreover, the five determinants for cross-shopping were influenced by product characteristics. Finally, the study found that different formats exhibited different strengths and catered for different needs of more demanding consumers. |
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