Evaluation and analysis of IJV marketing performance and its key predictors

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Evaluation and analysis of IJV marketing performance and its key predictors

Bibliographic Details
Main Authors:	Julian, Craig, Ramaseshan, Balasubramani
Format:	Journal Article
Published:	Inderscience Enterprises Limited 2008
Online Access:	http://hdl.handle.net/20.500.11937/12972

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