Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media

Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media

We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (S&OP). First, we explain how S&OP functions and the reliance on cooperation or collaboration with other firms to gain information. We introduce sentiment analysis and show its value in de...

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Bibliographic Details
Main Authors: Wood, Lincoln, Reiners, Torsten, Srivistava, H.
Other Authors: Martin Grimmer
Format: Conference Paper
Published: N/A 2013
Subjects:
Business Analytics
Sales & Operations Planning
Sentiment Analysis
Supply Chain Management
Online Access:http://hdl.handle.net/20.500.11937/12955

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