Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media
We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (S&OP). First, we explain how S&OP functions and the reliance on cooperation or collaboration with other firms to gain information. We introduce sentiment analysis and show its value in de...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
N/A
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/12955 |
| _version_ | 1848748219607023616 |
|---|---|
| author | Wood, Lincoln Reiners, Torsten Srivistava, H. |
| author2 | Martin Grimmer |
| author_facet | Martin Grimmer Wood, Lincoln Reiners, Torsten Srivistava, H. |
| author_sort | Wood, Lincoln |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (S&OP). First, we explain how S&OP functions and the reliance on cooperation or collaboration with other firms to gain information. We introduce sentiment analysis and show its value in determining marketplace-changes which feed into supply chains. We show how sentiment analysis supports data acquisition independent of other firms in the supply chain; incorporated into S&OP, these data can support preparation for changing requirements. While demonstrated in marketing, this concept remains unproven in supply chain research. We believe this is the first assertion and examination of how sentiment analysis can support effective S&OP but further empirical research is required to validate this concept. |
| first_indexed | 2025-11-14T07:01:34Z |
| format | Conference Paper |
| id | curtin-20.500.11937-12955 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:01:34Z |
| publishDate | 2013 |
| publisher | N/A |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-129552023-02-07T08:01:24Z Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media Wood, Lincoln Reiners, Torsten Srivistava, H. Martin Grimmer Rob Hecker Business Analytics Sales & Operations Planning Sentiment Analysis Supply Chain Management We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (S&OP). First, we explain how S&OP functions and the reliance on cooperation or collaboration with other firms to gain information. We introduce sentiment analysis and show its value in determining marketplace-changes which feed into supply chains. We show how sentiment analysis supports data acquisition independent of other firms in the supply chain; incorporated into S&OP, these data can support preparation for changing requirements. While demonstrated in marketing, this concept remains unproven in supply chain research. We believe this is the first assertion and examination of how sentiment analysis can support effective S&OP but further empirical research is required to validate this concept. 2013 Conference Paper http://hdl.handle.net/20.500.11937/12955 N/A fulltext |
| spellingShingle | Business Analytics Sales & Operations Planning Sentiment Analysis Supply Chain Management Wood, Lincoln Reiners, Torsten Srivistava, H. Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media |
| title | Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media |
| title_full | Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media |
| title_fullStr | Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media |
| title_full_unstemmed | Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media |
| title_short | Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media |
| title_sort | expanding sales and operations planning using sentiment analysis: demand and sales clarity from social media |
| topic | Business Analytics Sales & Operations Planning Sentiment Analysis Supply Chain Management |
| url | http://hdl.handle.net/20.500.11937/12955 |