An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers
Consumers’ preferences and the decision to purchase fresh produce from a retail store are based on a variety of quality cues. In the quality perception process, quality cues are associated with desired quality attributes (values). Malaysian consumers in the Klang Valley most often associate the appe...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
International Society of Horticultural Science
2011
|
| Subjects: | |
| Online Access: | http://www.actahort.org/books/895/895_9.htm http://hdl.handle.net/20.500.11937/12759 |
| _version_ | 1848748166231359488 |
|---|---|
| author | Chamhuri, N. Batt, Peter |
| author_facet | Chamhuri, N. Batt, Peter |
| author_sort | Chamhuri, N. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Consumers’ preferences and the decision to purchase fresh produce from a retail store are based on a variety of quality cues. In the quality perception process, quality cues are associated with desired quality attributes (values). Malaysian consumers in the Klang Valley most often associate the appearance of the fresh produce (freshness, colour and firmness) with good taste. Fresh fruit and vegetables without any chemical residues, freedom from pests and diseases, and the origin of the produce were suggested as having a strong correlation with food safety and a beneficial impact on the environment and worker welfare. However, the quality cues utilised by consumers to associate fresh fruit and vegetables that taste good, that are safe, and produced in a way that is good for the environment and worker welfare varies significantly between each desired value. |
| first_indexed | 2025-11-14T07:00:43Z |
| format | Journal Article |
| id | curtin-20.500.11937-12759 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:00:43Z |
| publishDate | 2011 |
| publisher | International Society of Horticultural Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-127592017-02-23T03:56:38Z An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers Chamhuri, N. Batt, Peter quality cues consumer intercept survey Malaysia fresh produce quality attributes Consumers’ preferences and the decision to purchase fresh produce from a retail store are based on a variety of quality cues. In the quality perception process, quality cues are associated with desired quality attributes (values). Malaysian consumers in the Klang Valley most often associate the appearance of the fresh produce (freshness, colour and firmness) with good taste. Fresh fruit and vegetables without any chemical residues, freedom from pests and diseases, and the origin of the produce were suggested as having a strong correlation with food safety and a beneficial impact on the environment and worker welfare. However, the quality cues utilised by consumers to associate fresh fruit and vegetables that taste good, that are safe, and produced in a way that is good for the environment and worker welfare varies significantly between each desired value. 2011 Journal Article http://hdl.handle.net/20.500.11937/12759 http://www.actahort.org/books/895/895_9.htm International Society of Horticultural Science fulltext |
| spellingShingle | quality cues consumer intercept survey Malaysia fresh produce quality attributes Chamhuri, N. Batt, Peter An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers |
| title | An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers |
| title_full | An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers |
| title_fullStr | An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers |
| title_full_unstemmed | An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers |
| title_short | An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers |
| title_sort | analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by malaysian consumers |
| topic | quality cues consumer intercept survey Malaysia fresh produce quality attributes |
| url | http://www.actahort.org/books/895/895_9.htm http://hdl.handle.net/20.500.11937/12759 |