A real-time assessment of customer experience

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A real-time assessment of customer experience

We have now entered into the age of the customer, a time where competing through traditional methods is no longer valid; it is the customer experience that is crucial to gaining a competitive advantage. Despite the recognition of the importance of customer experience, there is a considerable dearth...

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Bibliographic Details
Main Author:	Stein, Alisha Sarah
Format:	Thesis
Language:	English
Published:	Curtin University 2015
Online Access:	http://hdl.handle.net/20.500.11937/1273

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