Reverse engineering a 'responsible drinking' campaign to assess strategic intent

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Reverse engineering a 'responsible drinking' campaign to assess strategic intent

Background and aims: The alcohol industry produces 'responsible drinking' advertising campaigns. There is concern that these may promote drinking while persuading governments and the general public that the industry is acting responsibly. This paper examined young people's thoughts an...

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Bibliographic Details
Main Authors:	Pettigrew, Simone, Biagioni, Nicole, Daube, Mike, Stafford, Julia, Jones, S., Chikritzhs, Tanya
Format:	Journal Article
Published:	Wiley-Blackwell Publishing Ltd. 2016
Online Access:	http://hdl.handle.net/20.500.11937/12566

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