Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes

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Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes

Strategic alliances are increasingly important to the overall strategyof firms and may be entered to increase competitive advantage. Strategicalliances can include a wide variety of inter-organisational agreements, with awide range of motives and possible outcomes. Although research suggests thatmor...

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Bibliographic Details
Main Authors:	Hynes, Niki, Mollenkopf, D.
Format:	Journal Article
Published:	Inderscience Enterprises Ltd. 2008
Subjects:	objectives motives empirical strategic alliance - formation strategic alliances
Online Access:	http://hdl.handle.net/20.500.11937/12367

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