The application of relationship marketing in the construction industry: Work in progress report
Relationship Marketing (RM) embodies international, industrial and services marketing and in a business context is superseding traditional marketing theory. It is apparent from initial research into product and process industries that RM has the potential to provide construction organisations with s...
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| Format: | Conference Paper |
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ARCOM
2003
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| Online Access: | http://www.arcom.ac.uk/-docs/proceedings/ar2003-827-836_Davis.pdf http://hdl.handle.net/20.500.11937/12254 |
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