A review of customer relationship (CRM) implications: Benefits and challenges in construction organizations

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A review of customer relationship (CRM) implications: Benefits and challenges in construction organizations

The management philosophy, namely, Customer relationship management (CRM) has been widely accepted and successfully applied across a range of sectors. However, there has been very little research efforts in the field of CRM in the construction industry. This paper provides a review of the CRM philos...

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Bibliographic Details
Main Authors:	Preece, C., Chong, Heap Yih, Golizadeh, H., Rogers, J.
Format:	Journal Article
Published:	2015
Online Access:	http://hdl.handle.net/20.500.11937/12186

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