Nostalgia in advertising: a content analysis

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Nostalgia in advertising: a content analysis

Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much...

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Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Other Authors:	Harry Timmermans
Format:	Conference Paper
Published:	Recent Advances in Retailing and Services Science 2010
Subjects:	advertising content analysis nostalgia
Online Access:	http://hdl.handle.net/20.500.11937/12163

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