Nostalgia in advertising: a content analysis
Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much...
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| Other Authors: | |
| Format: | Conference Paper |
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Recent Advances in Retailing and Services Science
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/12163 |
| _version_ | 1848748001719222272 |
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| author | Marchegiani, Chris Phau, Ian |
| author2 | Harry Timmermans |
| author_facet | Harry Timmermans Marchegiani, Chris Phau, Ian |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much of this research may not be an accurate representation of the current period in time or of countries other than where the research takes place. This manuscript is a preliminary investigation which intends to revise and extend the current knowledge of nostalgic dimensions in advertising, including information on nostalgic themes utilized and product categories using the appeal. |
| first_indexed | 2025-11-14T06:58:06Z |
| format | Conference Paper |
| id | curtin-20.500.11937-12163 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:58:06Z |
| publishDate | 2010 |
| publisher | Recent Advances in Retailing and Services Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-121632017-01-30T11:29:06Z Nostalgia in advertising: a content analysis Marchegiani, Chris Phau, Ian Harry Timmermans advertising content analysis nostalgia Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much of this research may not be an accurate representation of the current period in time or of countries other than where the research takes place. This manuscript is a preliminary investigation which intends to revise and extend the current knowledge of nostalgic dimensions in advertising, including information on nostalgic themes utilized and product categories using the appeal. 2010 Conference Paper http://hdl.handle.net/20.500.11937/12163 Recent Advances in Retailing and Services Science fulltext |
| spellingShingle | advertising content analysis nostalgia Marchegiani, Chris Phau, Ian Nostalgia in advertising: a content analysis |
| title | Nostalgia in advertising: a content analysis |
| title_full | Nostalgia in advertising: a content analysis |
| title_fullStr | Nostalgia in advertising: a content analysis |
| title_full_unstemmed | Nostalgia in advertising: a content analysis |
| title_short | Nostalgia in advertising: a content analysis |
| title_sort | nostalgia in advertising: a content analysis |
| topic | advertising content analysis nostalgia |
| url | http://hdl.handle.net/20.500.11937/12163 |