Network technology adoption by US Biotechnology firms: a contextual approach of social media applications
The biotechnology industry is a knowledge-intensive industry that uses sophisticated production processes in which secrecy plays a key role. This paper investigates the contextual organisational characteristics such as firm size, firm age, and strategies of companies in the biotechnology sector that...
| Main Authors: | , |
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| Format: | Journal Article |
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Imperial College Press
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/12122 |
| _version_ | 1848747990247800832 |
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| author | Delerue, H. Cronje, Tom |
| author_facet | Delerue, H. Cronje, Tom |
| author_sort | Delerue, H. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The biotechnology industry is a knowledge-intensive industry that uses sophisticated production processes in which secrecy plays a key role. This paper investigates the contextual organisational characteristics such as firm size, firm age, and strategies of companies in the biotechnology sector that have adopted social media applications. A hypothetico-deductive method is used in this empirical study. The hypotheses were tested in 639 US Biotechnology firms, using the BioScan Database and an analysis of the firms' websites. Results suggest that social media tools analysed as an aggregate construct can produce misleading results. Except for marketing strategies, contextual characteristics differently affect the number and type of social media used. |
| first_indexed | 2025-11-14T06:57:55Z |
| format | Journal Article |
| id | curtin-20.500.11937-12122 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:57:55Z |
| publishDate | 2015 |
| publisher | Imperial College Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-121222017-09-13T16:03:15Z Network technology adoption by US Biotechnology firms: a contextual approach of social media applications Delerue, H. Cronje, Tom Social media organisational characteristics biotechnology SMEs The biotechnology industry is a knowledge-intensive industry that uses sophisticated production processes in which secrecy plays a key role. This paper investigates the contextual organisational characteristics such as firm size, firm age, and strategies of companies in the biotechnology sector that have adopted social media applications. A hypothetico-deductive method is used in this empirical study. The hypotheses were tested in 639 US Biotechnology firms, using the BioScan Database and an analysis of the firms' websites. Results suggest that social media tools analysed as an aggregate construct can produce misleading results. Except for marketing strategies, contextual characteristics differently affect the number and type of social media used. 2015 Journal Article http://hdl.handle.net/20.500.11937/12122 10.1142/S1363919615500474 Imperial College Press restricted |
| spellingShingle | Social media organisational characteristics biotechnology SMEs Delerue, H. Cronje, Tom Network technology adoption by US Biotechnology firms: a contextual approach of social media applications |
| title | Network technology adoption by US Biotechnology firms: a contextual approach of social media applications |
| title_full | Network technology adoption by US Biotechnology firms: a contextual approach of social media applications |
| title_fullStr | Network technology adoption by US Biotechnology firms: a contextual approach of social media applications |
| title_full_unstemmed | Network technology adoption by US Biotechnology firms: a contextual approach of social media applications |
| title_short | Network technology adoption by US Biotechnology firms: a contextual approach of social media applications |
| title_sort | network technology adoption by us biotechnology firms: a contextual approach of social media applications |
| topic | Social media organisational characteristics biotechnology SMEs |
| url | http://hdl.handle.net/20.500.11937/12122 |