Differences in quality perceptions among actors in the Mindanao vegetable supply chain

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Differences in quality perceptions among actors in the Mindanao vegetable supply chain

Correct information is vital in maintaining balance and efficiency along the supply chain and in developing appropriate marketing strategies. To make the correct decisions, all members of the vegetable supply chain need information on end users preferences. This study sought to determine if smallhol...

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Bibliographic Details
Main Authors:	Concepcion, S., Montiflor, M., Hualda, L., Digal, L., Rasco, E., Manalili, N., Batt, Peter, Murray-Prior, Roy, Rola-Rubzen, Maria Fay, McGregor, Murray
Format:	Conference Paper
Published:	ISHS 2006
Subjects:	household consumers marketing market information market intermediaries smallholder farmers vegetable attributes
Online Access:	http://www.actahort.org http://hdl.handle.net/20.500.11937/12063

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