Differences in quality perceptions among actors in the Mindanao vegetable supply chain
Correct information is vital in maintaining balance and efficiency along the supply chain and in developing appropriate marketing strategies. To make the correct decisions, all members of the vegetable supply chain need information on end users preferences. This study sought to determine if smallhol...
| Main Authors: | , , , , , , , , , |
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| Format: | Conference Paper |
| Published: |
ISHS
2006
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| Subjects: | |
| Online Access: | http://www.actahort.org http://hdl.handle.net/20.500.11937/12063 |
| _version_ | 1848747973633114112 |
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| author | Concepcion, S. Montiflor, M. Hualda, L. Digal, L. Rasco, E. Manalili, N. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay McGregor, Murray |
| author_facet | Concepcion, S. Montiflor, M. Hualda, L. Digal, L. Rasco, E. Manalili, N. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay McGregor, Murray |
| author_sort | Concepcion, S. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Correct information is vital in maintaining balance and efficiency along the supply chain and in developing appropriate marketing strategies. To make the correct decisions, all members of the vegetable supply chain need information on end users preferences. This study sought to determine if smallholder vegetable farmers and market intermediaries could accurately predict what consumers required. Preferences for vegetables among household consumers in Mindanao were compared with the perceptions of vegetable farmers and market intermediaries. Attributes such as variety, size and shape, color, taste, freshness and freedom from pests, diseases, physical damage and defects were compared. Results revealed significant differences between the perceptions of vegetable farmers and market intermediaries about the nature of the consumer demand. Their divergent, often erroneous, ideas and concepts about vegetable quality contributed to waste and inefficiency in the Mindanao vegetable supply chain. |
| first_indexed | 2025-11-14T06:57:39Z |
| format | Conference Paper |
| id | curtin-20.500.11937-12063 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:57:39Z |
| publishDate | 2006 |
| publisher | ISHS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-120632017-01-30T11:28:31Z Differences in quality perceptions among actors in the Mindanao vegetable supply chain Concepcion, S. Montiflor, M. Hualda, L. Digal, L. Rasco, E. Manalili, N. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay McGregor, Murray household consumers marketing market information market intermediaries smallholder farmers vegetable attributes Correct information is vital in maintaining balance and efficiency along the supply chain and in developing appropriate marketing strategies. To make the correct decisions, all members of the vegetable supply chain need information on end users preferences. This study sought to determine if smallholder vegetable farmers and market intermediaries could accurately predict what consumers required. Preferences for vegetables among household consumers in Mindanao were compared with the perceptions of vegetable farmers and market intermediaries. Attributes such as variety, size and shape, color, taste, freshness and freedom from pests, diseases, physical damage and defects were compared. Results revealed significant differences between the perceptions of vegetable farmers and market intermediaries about the nature of the consumer demand. Their divergent, often erroneous, ideas and concepts about vegetable quality contributed to waste and inefficiency in the Mindanao vegetable supply chain. 2006 Conference Paper http://hdl.handle.net/20.500.11937/12063 http://www.actahort.org http://www.actahort.org/books/699/699_13.htm ISHS restricted |
| spellingShingle | household consumers marketing market information market intermediaries smallholder farmers vegetable attributes Concepcion, S. Montiflor, M. Hualda, L. Digal, L. Rasco, E. Manalili, N. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay McGregor, Murray Differences in quality perceptions among actors in the Mindanao vegetable supply chain |
| title | Differences in quality perceptions among actors in the Mindanao vegetable supply chain |
| title_full | Differences in quality perceptions among actors in the Mindanao vegetable supply chain |
| title_fullStr | Differences in quality perceptions among actors in the Mindanao vegetable supply chain |
| title_full_unstemmed | Differences in quality perceptions among actors in the Mindanao vegetable supply chain |
| title_short | Differences in quality perceptions among actors in the Mindanao vegetable supply chain |
| title_sort | differences in quality perceptions among actors in the mindanao vegetable supply chain |
| topic | household consumers marketing market information market intermediaries smallholder farmers vegetable attributes |
| url | http://www.actahort.org http://www.actahort.org http://hdl.handle.net/20.500.11937/12063 |