How satisfaction modifies the strength of the influence of perceived service quality on behavioral intentions?

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How satisfaction modifies the strength of the influence of perceived service quality on behavioral intentions?

Purpose – The existence and form of interaction effects between service quality and satisfaction are still uncertain. The main purpose of this study is to examine whether satisfaction moderates the relationship between service quality and behavioral intentions. Design/methodology/approach – A struc...

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Bibliographic Details
Main Authors:	Li, S., Huang, Y., Yang, Miles
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2011
Online Access:	http://hdl.handle.net/20.500.11937/11620

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