I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?

I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?

With increasing global pressures on agriculture as well as increasing environmental concerns, and confusing or even misleading information about food, consumers still need to make multiple daily decisions about food purchases and consumption. Consumers have complex personal and socially driven value...

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Bibliographic Details
Main Authors: Hynes, Niki, Wilson, J.
Format: Journal Article
Published: Elsevier Inc. 2016
Online Access:http://hdl.handle.net/20.500.11937/11543

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