Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia.
Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service en...
| Main Authors: | , , , |
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| Format: | Book Chapter |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/11488 |
| _version_ | 1848747819478810624 |
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| author | Ferdous, A. Polonsky, M. Brijnath, Bianca Renzaho, A. |
| author_facet | Ferdous, A. Polonsky, M. Brijnath, Bianca Renzaho, A. |
| author_sort | Ferdous, A. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service encounters in Australia. The chapter then proposes a broader conceptual framework that highlights that cultural distance between home and host country also needs to be considered when implementing social marketing activities to shape health service expectations of migrants and refugees, with suggestions as to how this can be applied when targeting migrant consumers. |
| first_indexed | 2025-11-14T06:55:12Z |
| format | Book Chapter |
| id | curtin-20.500.11937-11488 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:55:12Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-114882017-09-13T15:34:02Z Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia. Ferdous, A. Polonsky, M. Brijnath, Bianca Renzaho, A. Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service encounters in Australia. The chapter then proposes a broader conceptual framework that highlights that cultural distance between home and host country also needs to be considered when implementing social marketing activities to shape health service expectations of migrants and refugees, with suggestions as to how this can be applied when targeting migrant consumers. 2015 Book Chapter http://hdl.handle.net/20.500.11937/11488 10.1007/978-3-319-19869-9_20 restricted |
| spellingShingle | Ferdous, A. Polonsky, M. Brijnath, Bianca Renzaho, A. Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia. |
| title | Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia. |
| title_full | Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia. |
| title_fullStr | Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia. |
| title_full_unstemmed | Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia. |
| title_short | Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia. |
| title_sort | designing social marketing activities to impact on shaping expectations of migrants health service encounters: the case of african migrant blood donation in australia. |
| url | http://hdl.handle.net/20.500.11937/11488 |