APA (7th ed.) Citation

Quintal, V., Phau, I., Sims, D., & Cheah, I. (2016). Factors influencing generation Y's purchase intentions of prototypical versus me-too brands. Pergamon.

Chicago Style (17th ed.) Citation

Quintal, V., I. Phau, D. Sims, and Isaac Cheah. Factors Influencing Generation Y's Purchase Intentions of Prototypical Versus Me-too Brands. Pergamon, 2016.

MLA (9th ed.) Citation

Quintal, V., et al. Factors Influencing Generation Y's Purchase Intentions of Prototypical Versus Me-too Brands. Pergamon, 2016.