The Grid and CRM: from "If" to "When"
The "Grid", an initiative of the distributed computing community, offers unprecedented levels of computing power for organisations to apply to solving their business problems. Uniquely it also offers the communications infrastructure required to overcome the "tyranny of distance"...
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| Format: | Journal Article |
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Elsevier Science
2005
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| Online Access: | http://hdl.handle.net/20.500.11937/11103 |
| _version_ | 1848747716017913856 |
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| author | Lloyd, Ashley |
| author_facet | Lloyd, Ashley |
| author_sort | Lloyd, Ashley |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The "Grid", an initiative of the distributed computing community, offers unprecedented levels of computing power for organisations to apply to solving their business problems. Uniquely it also offers the communications infrastructure required to overcome the "tyranny of distance" observed by Blainey (The Tyranny of Distance, Melbourne:Sun Books) in his analysis of the socio-economic development of Australia. However, recent reports of the "death of distance" and consequent strategies of trans-nationalcompanies to centralise their operations are tempered by reports of a growing "psychic" distance with their customers. This paper reports the application of high-performance computing (HPC) to modelling consumer behaviour within a large UK financial services company in order to predict not only "if" a certain type of customer behaviour was likely to occur, but also "when". The resultant impact on their customer relationship management strategy leads to the observation that Grid Computing should offer many new opportunities for managing the problem of "psychic" distance that attends a strategy of revenue growth through widening the geographic scope of operations, and scale efficiencies through physical centralisation. |
| first_indexed | 2025-11-14T06:53:34Z |
| format | Journal Article |
| id | curtin-20.500.11937-11103 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:53:34Z |
| publishDate | 2005 |
| publisher | Elsevier Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-111032017-09-13T16:04:16Z The Grid and CRM: from "If" to "When" Lloyd, Ashley data mining grid computing customer relationship management The "Grid", an initiative of the distributed computing community, offers unprecedented levels of computing power for organisations to apply to solving their business problems. Uniquely it also offers the communications infrastructure required to overcome the "tyranny of distance" observed by Blainey (The Tyranny of Distance, Melbourne:Sun Books) in his analysis of the socio-economic development of Australia. However, recent reports of the "death of distance" and consequent strategies of trans-nationalcompanies to centralise their operations are tempered by reports of a growing "psychic" distance with their customers. This paper reports the application of high-performance computing (HPC) to modelling consumer behaviour within a large UK financial services company in order to predict not only "if" a certain type of customer behaviour was likely to occur, but also "when". The resultant impact on their customer relationship management strategy leads to the observation that Grid Computing should offer many new opportunities for managing the problem of "psychic" distance that attends a strategy of revenue growth through widening the geographic scope of operations, and scale efficiencies through physical centralisation. 2005 Journal Article http://hdl.handle.net/20.500.11937/11103 10.1016/j.telpol.2004.11.006 Elsevier Science restricted |
| spellingShingle | data mining grid computing customer relationship management Lloyd, Ashley The Grid and CRM: from "If" to "When" |
| title | The Grid and CRM: from "If" to "When" |
| title_full | The Grid and CRM: from "If" to "When" |
| title_fullStr | The Grid and CRM: from "If" to "When" |
| title_full_unstemmed | The Grid and CRM: from "If" to "When" |
| title_short | The Grid and CRM: from "If" to "When" |
| title_sort | grid and crm: from "if" to "when" |
| topic | data mining grid computing customer relationship management |
| url | http://hdl.handle.net/20.500.11937/11103 |