Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh

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Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh

This study was conducted for exploring the relationship among perceived quality, satisfaction, and loyalty at the destination level of Cox’s Bazar in Bangladesh. A conceptual model was developed and tested by a field study. Then Partial Least Square (PLS) based Structural Equation Modelling (SEM) ap...

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Bibliographic Details
Main Authors:	Hossain, Enayet Md, Quaddus, Mohammed, Shanka, Tekle, Hossain, M.
Other Authors:	Kevin Voges
Format:	Conference Paper
Published:	ANZAM 2011
Subjects:	Quality satisfaction formative construct loyalty Quality Cues
Online Access:	http://hdl.handle.net/20.500.11937/10846

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