Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh
This study was conducted for exploring the relationship among perceived quality, satisfaction, and loyalty at the destination level of Cox’s Bazar in Bangladesh. A conceptual model was developed and tested by a field study. Then Partial Least Square (PLS) based Structural Equation Modelling (SEM) ap...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
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ANZAM
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/10846 |
| _version_ | 1848747645945774080 |
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| author | Hossain, Enayet Md Quaddus, Mohammed Shanka, Tekle Hossain, M. |
| author2 | Kevin Voges |
| author_facet | Kevin Voges Hossain, Enayet Md Quaddus, Mohammed Shanka, Tekle Hossain, M. |
| author_sort | Hossain, Enayet Md |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study was conducted for exploring the relationship among perceived quality, satisfaction, and loyalty at the destination level of Cox’s Bazar in Bangladesh. A conceptual model was developed and tested by a field study. Then Partial Least Square (PLS) based Structural Equation Modelling (SEM) approach was used to test eight hypotheses on a sample of 602 visitors. Six hypotheses were supported at different significant levels. It is expected that the results of this study will help the destination operators in tourism planning and implementing effective marketing strategies. Theoretically, this study contributes in enhancing the causal relationships among cues of quality which have not been studied yet in the literature. Limitations and future research direction are also discussed. |
| first_indexed | 2025-11-14T06:52:27Z |
| format | Conference Paper |
| id | curtin-20.500.11937-10846 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:52:27Z |
| publishDate | 2011 |
| publisher | ANZAM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-108462023-01-18T08:46:47Z Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh Hossain, Enayet Md Quaddus, Mohammed Shanka, Tekle Hossain, M. Kevin Voges Bob Cavana Quality satisfaction formative construct loyalty Quality Cues This study was conducted for exploring the relationship among perceived quality, satisfaction, and loyalty at the destination level of Cox’s Bazar in Bangladesh. A conceptual model was developed and tested by a field study. Then Partial Least Square (PLS) based Structural Equation Modelling (SEM) approach was used to test eight hypotheses on a sample of 602 visitors. Six hypotheses were supported at different significant levels. It is expected that the results of this study will help the destination operators in tourism planning and implementing effective marketing strategies. Theoretically, this study contributes in enhancing the causal relationships among cues of quality which have not been studied yet in the literature. Limitations and future research direction are also discussed. 2011 Conference Paper http://hdl.handle.net/20.500.11937/10846 ANZAM fulltext |
| spellingShingle | Quality satisfaction formative construct loyalty Quality Cues Hossain, Enayet Md Quaddus, Mohammed Shanka, Tekle Hossain, M. Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh |
| title | Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh |
| title_full | Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh |
| title_fullStr | Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh |
| title_full_unstemmed | Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh |
| title_short | Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh |
| title_sort | perceived quality, satisfaction and loyalty at the destination level of cox's bazar, bangladesh |
| topic | Quality satisfaction formative construct loyalty Quality Cues |
| url | http://hdl.handle.net/20.500.11937/10846 |