The influence of traditional service quality and bank size on trust in e-banking

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The influence of traditional service quality and bank size on trust in e-banking

This paper examines the role of situational normality cues (online attributes of the e-banking website) and structural assurance cues (size and reputation of the bank, and quality of traditional service at the branch) in a consumer?s evaluation of the trustworthiness of e-banking and subsequent adop...

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Bibliographic Details
Main Authors:	Wong, David, Loh, Hwee Kuen Claire, Yap, Kenneth, Bak, Randall
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Trust Service quality Banking Electronic commerce
Online Access:	http://hdl.handle.net/20.500.11937/10845

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